Member Service vs. Member Relations - Establishing the Emotional Connection

Mere satisfaction doesn’t keep members with their credit unions. Loyalty does. And that loyalty comes from an emotional bond between member and credit union. In an unforgettable presentation, world-class speaker Bobbie Gee explains why likeability is so powerful, how to develop a Disney image, how to use the 85/15 formula, and much more—all to help boost member loyalty.

Speaker:

	Bobbie Gee Bobbie Gee, CPAE, has been named one of the top 12 motivational speakers in the world. Over the past 20 years, she has been inducted into the National Speakers Association’s Hall of Fame, authored several books, contributed to the original Chicken Soup for the Soul, led the producer of the world’s #1 carbon monoxide sensor—and spoken on six continents. Among her books are Creating a Million Dollar Image for Your Business.